Taking Back Business from the OTAs with Targeted Marketing
You can’t compete directly with the OTAs. But, you can reduce the amount you’re paying to the OTAs. The most recent edition of TripAdvisor’s TripBarometer report revealed that attracting repeat business and getting more direct bookings were top priorities for hoteliers in 2015. We can read between the lines as well as anybody: Hoteliers are ready to take back business from the OTAs. With the right targeted marketing strategy, you can keep guests engaged with and personally connected to your brand. This relationship is the key to attracting repeat business, getting more direct business, and ultimately, driving revenue.