Guest Loyalty in 2020

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Webinar Abstract

According to 70% of companies say it’s cheaper to retain a customer than acquire one. Customer retention is undervalued and should be prioritized over customer acquisition. Regardless if a guest books through an OTA, securing the repeat booking direct is the ultimate goal. So what are hotels doing to keep their guest coming back to their hotel or group? And what can we learn from other industries like airlines or retail? During the webinar we will have several industry experts and university professors giving their view on guest loyalty and its future.

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