How to Run a Complete Black Friday Campaign

Planning a full-scale campaign to drive more revenue with your Black Friday Promotions. Join Anisha Yadav and Karen Stephens as they discuss how tactics are changing in 2020.

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What You'll Learn

Black Friday in 2020

How hoteliers are planning on adapting their strategies.

How to Run a Complete Campaign

Building an effective Black Friday Campaign.

Examples that Work

Review real campaign examples that work.

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About the Hosts

Karen Stephens

As Revinate’s Chief Revenue Officer, Karen Stephens is charged with driving revenue and scaling the business while overseeing the Go-To-Market team, including Sales, Marketing and Customer Success. Karen has held leadership positions for over 15 years in hospitality tech and distribution companies in both the U.S. and London U.K. including Lanyon, Opodo, lastminute.com and Travelocity.

Anisha Yadav

Anisha Yadav is the Senior Director of Customer Success at Revinate, responsible for optimizing customer success across Revinate’s Guest Data Platform. Prior to joining the Revinate team, Anisha spent eight years in Corporate Revenue Strategy with brands like Joie de Vivre, Two Roads Hospitality, and Taj Hotels Resorts, & Palaces.

"Great experience, easy to follow, organized presentation, relevant information and statistics."

- Donna