What You'll Learn
Go Beyond Siloed Data
Get practical tips for finding actionable insights in your data
Leveraging Anonymized Hotel-level Data
Find Trends and Stay ahead of the comeptition
Lift Revenue With Guest Data
How to take advantage of PMS data at every step of the guest journey
About the Hosts

Erica Rich
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the creator and instructor of Revinate's Email Marketing Certification for Hoteliers course, Erica has traveled around the world, educating hoteliers on how to become successful email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California. Prior to joining Revinate, Erica spent 10 years in hotel marketing working for such brands as The Westin, InterContinental and HRI Lodging.

Ricardo Souza, CRME
Ricardo is the Business Development Manager for Brazil

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