Next Generation Hotel Marketing
Millennials (the generation born between early 1980s and early 2000s) will soon make up more than 50% of travelers. For hoteliers there is a clear need to switch from “all-about-me marketing” to targeted, guest-centric marketing. Millenials have a preference for online bookings, they have a unique value perception based on their lifestyle, they are experimental and distrustful of traditional advertising. The lecture leads to a better understanding of the buying behaviors and attitudes of this generation. It explains hyper-targeting and how hoteliers deliver effective marketing.