What You'll Learn
Key Touch Points
We'll cover the key points in the guest's journey where you can delight them
Breakdown the obstacles that prevent personalized, timely guest interaction
Measure and Optimize
Gauge how well your program is doing so you can iterate and improve
Watch the Recording
About the Hosts
Erica Rich is the Sr. Hospitality Marketing Strategist at Revinate and is responsible for maximizing customer success through the education and adoption of hotel email marketing best practices. As the creator and instructor of Revinate's Email Marketing Certification for Hoteliers course, Erica has traveled around the world, educating hoteliers on how to become successful email marketers. She joined the Revinate team in July 2015 and is based at the company’s headquarters in San Francisco, California. Prior to joining Revinate, Erica spent 10 years in hotel marketing working for such brands as The Westin, InterContinental and HRI Lodging.
Mitch Milner is the Customer Experience Manager at Zingle, owning the corporate learning resources for all customers post-sale. He is a Hospitality veteran himself, with a background in both Sales and Operations at luxury hotels in Hawaii and California for many years. He worked for Wyndham and Shell Vacations Club prior to discovering Zingle as the Director of Guest Services at a Hilton Grand Vacations Club in Carlsbad. Having used the software for 2 years as a customer, Mitch brings a passion to help Hospitality professionals see the same success he did using Zingle.
"Great experience, easy to follow, organized presentation, relevant information and statistics."- Donna
Understanding the Net Promoter Score and Why it Matters
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