Customer story: Segmenting based on language
Landgoed de Holtweijde leveraged hyper-segmentation with this campaign, which used language filtering and was sent to their newsletter database. They even re-sent the campaign a few days later to recipients who didn’t open the first one.
Take a look at how it performed:
- 56% open rate
- 6.9% click-through rate
- 376 room nights booked