Hot on the heels of the 2011 US Accommodation survey results, yesterday TripAdvisor announced the results for our neighbors across the pond. If you read my post about the US survey, you’ll remember that my chin hit the table when I saw that 99% of hoteliers in the US plan to respond to reviews this year. So what are hoteliers planning in the UK?
According to the TripAdvisor press release, UK accommodation owners this year are planning to engage their audiences on TripAdvisor in the following ways:
– Over half of respondents (56%) plan to respond to both positive and negative reviews
– 20% plan to respond to negative reviews only
– 23% do not plan to respond to reviews at all
What are your thoughts? Are Brits more realistic or less engaged?