Hospitality Trends: November 16, 2014
This week in hospitality news, the press covered items like TripAdvisor’s new instant bookings feature and the impact of multiscreening behavior on travel purchase.
Here at Revinate, we’ve been busy keeping up with the latest hospitality trends to help keep you in the know. On our blog last week, we covered everything from tips on how to successfully market on Google+ to TripAdvisor’s policies on removing reviews.
If you missed out on anything, don’t you worry. We’ve collected all of this week’s posts and organized them below to make it as easy as possible for you to catch up.
Enjoy the rest of your weekend.
What Adblockers Mean for Hotels
The use of ad blocking software and browser extensions is becoming more prevalent. (Read more)
Three Ways to Localize the Guest Experience
An increasing number of travelers today prefer local gems to standard touristy experiences. (Read more)
Positive Reviews Breed Positive Reviews
Online reviews are influenced by a phenomenon called social influence bias. Here’s how you can use social bias to increase the amount of positive reviews you receive. (Read more)
Five Ways Hoteliers Can Spark User Generated Content
To encourage guests to create content that promotes your hotel, you should have a strategy for connecting with them while they’re on property. (Read more)
TripAdvisor, Airbnb, and Multiscreening
This week in hospitality news, Tnooz reports on TripAdvisor’s new bookings feature, Wired published an article on what hotel brands should do about the sharing economy, and Hotelmarketing’com reported on an Expedia research article. (Read more)
Guest Feedback Suite Success Story: The Morning Star Express
“We’re now more visible than before on TripAdvisor. Because of this, our occupancy from OTAs increased from 5% to 15%. We were able to increase our average room rates by 15% without negatively impacting sales, thus increasing profits,” says Philip Lategan, General Manager of the Morning Star Express. (Read more)