Hospitality Trends: October 19, 2014
This week, the hospitality industry released quite a few reports, including the 2014 Expedia/Egencia Mobile Index Report.
Here at Revinate, we’ve been busy keeping up with the latest hospitality trends to help keep you in the know.
Also, on our blog last week, we covered everything from tips on how to measure your social media marketing ROI to highlights of the 2014 Google Traveler Study.
If you missed out on anything, don’t you worry. We’ve collected all of this week’s posts and organized them below to make it as easy as possible for you to catch up.
Enjoy the rest of your weekend.
3 Ways to Build Your Guest Database
To get higher ROI on their marketing dollar, hoteliers need to start collecting more information on their guests so they can deliver more personalized communications. Here’s how. (Read More)
Hotel Social Media Metrics: Qualitative Data
Last week, we talked about the different types of quantitative data that hoteliers can use to prove their social media marketing ROI. Qualitative data, while less concrete, is equally important. (Read More)
Travelers and Brand Loyalty: 2014 Google Report (Part 3)
Travelers across the board would switch to programs with better perks and easier paths to rewards. Hoteliers will have to seriously re-think loyalty programs if they want to keep their loyal customers. (Read More)
Hotels and Marketing to Millennials
Since traditional marketing is less effective for Millennials, what should hoteliers do to capture their loyalty? (Read More)
Revinate Success: The Guest Feedback Suite at Las Suites Hotel
This hotel increased its guest feedback volume by 710%, improved by 81 places on the TripAdvisor Popularity Index, and got actionable intelligence from its guest feedback data. (Read More)
The highlights of this week’s hospitality news. (Read More)