A recent study by Epsilon has confirmed what Revinate users already know. Recommendations and property reviews heavily influence travelers’ decisions about which hotels to stay in.
400 consumers who recently booked a hotel were included in the study. As reported by HotelMarketing.com, some key findings from Epsilon’s hotels survey include:
- Only 33% of consumers surveyed definitely knew which hotel they would select, leaving 2 out of 3 consumers “pretty sure” or unsure of their decision;
- For all consumers surveyed the number one factor driving their decision was price. Convenience of the hotel location is the second most popular reason;
- For consumers who were unsure, good reviews are a significant factor. Friends and family rank high as influential sources along with product review websites and brand websites;
- When seeking information the most popular sources are brand websites, search engines and travel related websites;