Every hotelier wants to see their property on the Condé Nast Reader’s Choice list. It’s an honor to be included and one that can do a lot for the hotel’s status and bottom line. There’s one tactic that stands out as the best way to reach potential guests and encourage them to vote for you: email.
And the guests who vote for you get something out of the deal as well. Every time a guest submits a completed rating, they are entered to win a getaway for two. It’s a win-win. To learn more about the contest, visit Nast’s landing page.
Email is a great channel to increase direct bookings, but it can also help you get out the word to your loyal, returning guests about the Reader’s Choice List. We suggest sending out a segmented campaign targeting those guests who stay often and/or who have a high NPS score.
In this email, be sure to remind your guests about all your hotel has to offer, and let them know that you appreciate the love and support you receive from them. Mention that just by voting, they’ll have a chance to win a vacation and ask them to vote for you. This approach can turn your satisfied customers into advocates for your hotel.
Time is running out to get on this year’s list. Voting ends June 30th – so get those emails out before it’s too late!