With so many ways to share information with ever-expanding networks of friends, user-generated content has become the go-to source for recommendations, eclipsing even search as the most important avenue for ‘discovery’. In fact, recommendations from personal acquaintances and consumer opinions posted online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey. Hoteliers need to stay on top of this content to ensure a great online reputation that drives business.

This article in our knowledge base describes the changes in the travel industry and why hoteliers need Revinate.