Inspiration

An Unforgettable Autumn

Sent: September, 2022

Brand: The Kingsley Hotel

Category: Holiday, Inspirational

Hotel location: Cork, Ireland (EMEA)

Our thoughts:

The Kingsley used segmentation wisely with this inspirational campaign — they targeted guests located in Ireland with no future stay, and they excluded specific rate codes. This led them to send their inspirational autumn campaign to a segment of about 11,000 guests. And this group loved it! The open rate was 29% and a click rate of 8.8%, well above the 2% industry average! The campaign generate 90 room nights for The Kingsley Hotel.

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Inspiration

An Unforgettable Autumn

More inspiration

The InterContinental Danang inspires its international guests with this campaign

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

The Johnstown Estate inspires guests and drives direct bookings

The InterContinental Danang inspires its international guests with this campaign

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

Want to learn best practices in email marketing?

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