Inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

Subject line: See the Rare Firefall at Horsetail Fail – stay from $129

Sent: February 2024

Brand: Yosemite Valley Lodge

Category: Inspiration

Hotel location: Yosemite, California (NAM)

Our thoughts:

Yosemite Valley Lodge leveraged segmentation to target guests in California, Nevada, and Oregon to promote a rare seasonal sale. The one-time email campaign encouraged guests to book a last-minute trip within driving distance to secure unbeatable deals on lodging, and explore a variety of winter activities. For one week only, guests could book their stay for as low as $129 a night. The campaign performed exceptionally well among all guests — driving over 1,400 room nights.

Open rate: 52%
Room nights booked: 1,429

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Inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Insights that drive results. Subscribe now to get all the latest content.

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