Inspiration

AutoCamp targets their drive market and generates 325 room nights

Subject line: Hit the Road with AutoCamp this Spring

Sent: March 2024

Brand: AutoCamp

Category: Inspiration

Hotel location: United States (3 locations in CA)

Our thoughts:
AutoCamp segmented and targeted their local California drive market with this one-time email campaign. The campaign included a room offer for each of their 3 California properties with the goal of inspiring guests to visit this Spring. This “California Dreaming” campaign captured the attention of future guests in the area — with a 48% open rate. AutoCamp drove 325 room nights with this one-time campaign and generated direct booking revenue!

Open rate: 48%
Click-through rate: 2%
Room nights booked: 325

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Inspiration

AutoCamp targets their drive market and generates 325 room nights

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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