Inspiration

AutoCamp targets their drive market and generates 325 room nights

Subject line: Hit the Road with AutoCamp this Spring

Sent: March 2024

Brand: AutoCamp

Category: Inspiration

Hotel location: United States (3 locations in CA)

Our thoughts:
AutoCamp segmented and targeted their local California drive market with this one-time email campaign. The campaign included a room offer for each of their 3 California properties with the goal of inspiring guests to visit this Spring. This “California Dreaming” campaign captured the attention of future guests in the area — with a 48% open rate. AutoCamp drove 325 room nights with this one-time campaign and generated direct booking revenue!

Open rate: 48%
Click-through rate: 2%
Room nights booked: 325

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Inspiration

AutoCamp targets their drive market and generates 325 room nights

More inspiration

Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings

The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights

Lore Group cross-promoted properties to drive room nights with this Black Friday offer

Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings

The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights

Want to learn best practices in email marketing?

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