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Sent: July 2022
Brand: The Fullerton Bay Hotel Singapore
Category: Featured, Promotional, Room Offer
Hotel location: Singapore (APAC)
Our thoughts:
The Fullerton Bay Hotel Singapore geo-targeted their Singaporean guests with this one-time email campaign that included a generous room offer. And the local guests took to it. The campaign was successful with over a 40% open rate that generated nearly 30 room nights. This is a great example of successful geo-targeting to drive direct bookings!
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