Castleknock Hotel targets family travelers with this Halloween special

Subject line: 🎃 Get ready for a spooky good time 🎃

Sent: September 2023

Brand: Castleknock Hotel

Category: Inspiration

Hotel location: Dublin, Ireland (EMEA)

Our thoughts:
Castleknock Hotel successfully attracted family travelers with this well-designed Halloween campaign that included a 1, 2, or 3 night offer. This campaign was sent to their specific guest segment that included children on their reservation. Castleknock Hotel did a great job at appealing to their family audience, by mentioning things like adjoining rooms and including at CTA to a specific landing page on their website that listed family-friendly Halloween attractions in the area. Their attention to detail in both segmentation and content was a success! This one-time email campaign drove 43 room nights for the hotel.

Open rate: 42%
Click-through rate: 3.3%
Room nights booked: 43