Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

Subject line: Christmas Day Lunch

Sent: November 2023

Brand: Intercontinental Melbourne The Rialto

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:
Intercontinental Melbourne The Rialto’s elegantly designed email campaign targeted guests with a short-stay reservation, inviting them to bring their friends and family together for a truly timeless tradition of Christmas Day Lunch at the hotel. The hotel invites guests to enjoy a luxurious feast that includes a champagne welcome and Christmas buffet. Intercontinental Melbourne’s email campaign exemplifies segmentation and best practices in email marketing.

Open rate: 44%
Click-through rate: 14%
Room nights booked: 158

More inspiration

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Inspiration La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty Subject line: [...]

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

Inspiration Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates Subject [...]

East Hotel drove 560+ room nights with this flash sale

Inspiration East Hotel drove 560+ room nights with this flash sale Subject line: 72 Hour Flash Sale [...]

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Inspiration La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty Subject line: [...]

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

Inspiration Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates Subject [...]

Want to learn best practices in email marketing?

Name(Required)

Email(Required)

Job title(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

More inspiration

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

East Hotel drove 560+ room nights with this flash sale

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

Want to learn best practices in email marketing?

Solutions

Resources

About

Legal

Offices