Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

Subject line: Christmas Day Lunch

Sent: November 2023

Brand: Intercontinental Melbourne The Rialto

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:
Intercontinental Melbourne The Rialto’s elegantly designed email campaign targeted guests with a short-stay reservation, inviting them to bring their friends and family together for a truly timeless tradition of Christmas Day Lunch at the hotel. The hotel invites guests to enjoy a luxurious feast that includes a champagne welcome and Christmas buffet. Intercontinental Melbourne’s email campaign exemplifies segmentation and best practices in email marketing.

Open rate: 44%
Click-through rate: 14%
Room nights booked: 158

More inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

Inspiration Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database [...]

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Inspiration The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty Subject line: Discover [...]

Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Inspiration Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of [...]

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

Inspiration Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database [...]

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Inspiration The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty Subject line: Discover [...]

Want to learn best practices in email marketing?

Name(Required)

Email(Required)

Job title(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

More inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

Solutions

Resources

Partners

Company

Legal

Offices