Pembroke Kilkenny drove ancillary revenue and room nights promoting gift vouchers

Subject line: Last 36 Hours to Save with Pembroke’s Black Friday Weekender!

Sent: November 2023

Brand: Pembroke Kilkenny 

Category: Inspiration

Hotel location: Kilkenny, Ireland (EMEA)

Our thoughts:

Pembroke Kilkenny used their Black Friday sale to promote 20% off all gift vouchers to be used toward on-site amenities. The hotel properly segmented their guest database to reach their subscriber list and past guests with check-in dates within the last 24 months. The hotel heavily promoted their on-site spa in this campaign, offering discounts to book and promoting new experiences offered. The spa and the hotel both benefited from this one-time campaign — making this well-designed campaign a success for the property!

Open rate: 43% | Global average is 30%
Click-through rate: 1.3% | Global average is 1%
Room nights booked: 20+