Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

Subject line: Special offer extended

Sent: December 2023

Brand: Sofitel Montréal Golden Mile

Category: Inspiration

Hotel location: Montréal, QC, Canada (NAM)

Our thoughts:

Sofitel Montreal Golden Mile, renowned for its elegance, crafted a captivating email campaign designed to enchant new guests and valued members. The ‘Shine for the Holidays’ promotion, available for a limited time, rewarded guests with a $50 credit for bookings of a minimum 2-night stay. This credit could be used in the restaurant, room service, valet parking, and more.

For loyal members, the campaign sweetened the deal, offering a 5% discount with the hotel’s member rate, coupled with the enticing hotel credit. Sofitel’s masterful blend of festive charm and exclusive offers resulted in an outstanding performance, generating over 229 room nights — all from guests who opted to book directly. This holiday campaign not only fueled a sense of urgency but also helped spread festive joy to all who experienced it.

Open rate: 42%
Click-through rate: 8%
Room nights booked: 229