The Boca Raton targets past guests to drive holiday bookings

Subject line: An Exclusive Invitation for The Holidays

Sent: September 2023

Brand: The Boca Raton

Category: Inspiration

Hotel location: Boca Raton, Florida (NAM)

Our thoughts:
The Boca Raton’s elegantly designed email campaign targeted past Thanksgiving and Holiday Season guests with a clear message to secure their bookings early. The campaign excluded those guests that had already booked for the 2023 season. The Boca Raton got the most out of this email by resending it nine days later to the segment that had not yet opened the first email. Both emails performed exceptionally well and are great examples of segmentation and email marketing best practices.

Email #1
Open rate: 57%
Click-through rate: 7.6%
Room nights booked: 229

Email #2 (resend)
Open rate: 18%
Click-through rate: 7.3%
Room nights booked: 15