The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series

Subject lines:

Drip 1: Forgot something?
Drip 2: Hello [GUEST FIRST NAME,fallback=again], you left something behind!

Sent: Recurring 2022

Brand: The Houstonian Hotel, Club & Spa

Category: Inspiration

Hotel location: Houston, Texas (NAM)

Our thoughts:
The Houstonian Hotel, Club & Spa used automation to streamline communications at each stage of the guest journey, providing detailed information about the properties and what the hotel has to offer. Anyone who started to book their stay but did not complete their reservation was added to this cart abandonment drip campaign consisting of two emails.

The drip campaign masterfully highlighted the perks of being a guest at the hotel and drove a sense of urgency to book online or speak to a reservation agent.

Open rate: 75%
Click-through rate: 2%
Room nights booked: 188