Inspiration

The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series

Subject lines:

Drip 1: Forgot something?
Drip 2: Hello [GUEST FIRST NAME,fallback=again], you left something behind!

Sent: Recurring 2022

Brand: The Houstonian Hotel, Club & Spa

Category: Inspiration

Hotel location: Houston, Texas (NAM)

Our thoughts:
The Houstonian Hotel, Club & Spa used automation to streamline communications at each stage of the guest journey, providing detailed information about the properties and what the hotel has to offer. Anyone who started to book their stay but did not complete their reservation was added to this cart abandonment drip campaign consisting of two emails.

The drip campaign masterfully highlighted the perks of being a guest at the hotel and drove a sense of urgency to book online or speak to a reservation agent.

Open rate: 75%
Click-through rate: 2%
Room nights booked: 188

Insights that drive results

Subscribe now to get the latest content

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. *Required fields.

Name(Required)

Email(Required)

Job title(Required)

Country(Required)

Comments

This field is for validation purposes and should be left unchanged.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Inspiration

The Houstonian Hotel, Club & Spa increased their direct booking revenue with this cart abandonment drip series

More inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Insights that drive results

Subscribe now to get the latest content

Solutions

Resources

Partners

Company

Legal

Offices