Inspiration

The Laslett adds 140+ room nights with special 2024 promotion campaign

Subject line: Celebrate 2024 with up to 40% off

Sent: January 2024

Brand: The Laslett

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available for only a limited time. The compelling subject line called out the steep discount and led to open rates of an impressive 54%. In just days, The Laslett managed to secure 144 room nights thanks to this well-executed holiday campaign.

Open rate: 54%
Click-through rate: 2.4%
Room nights booked: 144

More inspiration

Securing repeat recognition: Grand Hotel Excelsior Vittoria’s campaign

Inspiration Securing repeat recognition: Grand Hotel Excelsior Vittoria's campaign Subject line: Cast your vote for Grand [...]

Bunker success: Streamsong Resort drove 1700+ room nights with this one-time email campaign

Inspiration Bunker success: Streamsong Resort drove 1700+ room nights with this one-time email campaign Subject line: [...]

Grand Hotel Excelsior Vittoria nudges guests

Inspiration Grand Hotel Excelsior Vittoria nudges guests Subject line(s): Missed Something? / Last Chance! Secure [...]

Securing repeat recognition: Grand Hotel Excelsior Vittoria’s campaign

Inspiration Securing repeat recognition: Grand Hotel Excelsior Vittoria's campaign Subject line: Cast your vote for Grand [...]

Bunker success: Streamsong Resort drove 1700+ room nights with this one-time email campaign

Inspiration Bunker success: Streamsong Resort drove 1700+ room nights with this one-time email campaign Subject line: [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.