The Resident’s 12 days of Christmas advent calendar email campaign drives 240+ room nights

Subject line: Kick off your celebrations with The Resident’s countdown to Christmas!

Sent: December 2023

Brand: Resident Hotels

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:

In their latest newsletter, The Resident masterfully crafted a festive experience to rekindle the spark with past guests and entice new ones to book directly. The holiday-themed newsletter featured a captivating ’12 Days of Christmas’ advent calendar giveaway, enticing guests to unlock mysterious prizes by providing their contact information on a lead form. The December newsletter not only showcased exclusive benefits for returning guests but also highlighted exciting new developments near The Resident’s properties.

The newsletter resulted in exceptional performance, driving over 128 room nights — all from guests who chose to book directly. It was a holiday success story that not only inspired festive joy but also contributed to the growth of The Resident’s email database.

Open rate: 43%
Click-through rate: 1%
Room nights booked: 246