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4 Strategies to Better Engage the Millennial Traveler

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Adventurous, connected, and always on the move, Millennials have become priority number one for travel brands. By 2020, they're set to account for nearly half the workforce, and are already on pace to outspend Baby Boomers by 2030.

As this new generation of tech savvy travelers continues to grow in affluence and influence, travel and tourism companies are racing to develop strategies that will better engage and drive business with this rising new type of traveler.

As featured in Skift, this article contains a few strategies we've identified based on recent Millennial trends.