Knowledge Base: Increasing Review Volume

So
 your 
hotel
 went 
through 
a 
rough 
patch
–
a 
bad 
hire, 
a 
small 
fire,
 an 
apoplectic 
bride 
with 
singed
 hair 
and 
a 
scorched 
wedding 
dress. 
That’s 
all 
behind 
you 
now, 
but 
there’s 
a 
problem.
 A 
spate 
of
 nasty 
reviews 
has 
toppled 
your
 ranking 
on 
TripAdvisor’s 
Popularity 
Index 
to 
just 
below
 a 
by‐the‐hour
 motel 
on 
the 
outskirts 
of 
town.
 Meanwhile,
 your
 closest 
competitor 
has 
soared 
to 
the 
top, 
buoyed
 by 
a 
series 
of 
glowing 
(and 
suspect) 
reviews. 
It’s 
like 
high 
school
 all 
over 
again.

This article in our knowledge base describes, at a high level, some of the best practices for generating new reviews. Download the PDF here.

More from the Revinate Knowledge Base

Michelle Wohl is the VP of Marketing at Revinate. Based in San Francisco, Michelle has worked in technology marketing since graduating from Cornell University.

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