Michelle Wohl is the VP of Marketing at Revinate. Based in San Francisco, Michelle has worked in technology marketing since graduating from Cornell University.

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Knowledge Base: Increasing Review Volume

So
 your 
hotel
 went 
through 
a 
rough 
patch
–
a 
bad 
hire, 
a 
small 
fire,
 an 
apoplectic 
bride 
with 
singed
 hair 
and 
a 
scorched 
wedding 
dress. 
That’s 
all 
behind 
you 
now, 
but 
there’s 
a 
problem.
 A 
spate 
of
 nasty 
reviews 
has 
toppled 
your
 ranking 
on 
TripAdvisor’s 
Popularity 
Index 
to 
just 
below
 a 
by‐the‐hour
 motel 
on 
the 
outskirts 
of 
town.
 Meanwhile,
 your
 closest 
competitor 
has 
soared 
to 
the 
top, 
buoyed
 by 
a 
series 
of 
glowing 
(and 
suspect) 
reviews. 
It’s 
like 
high 
school
 all 
over 
again.

This article in our knowledge base describes, at a high level, some of the best practices for generating new reviews. Download the PDF here.

More from the Revinate Knowledge Base


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