If there was ever any doubt about the importance of having your hotel appear on the front page of hotels, you now have proof. 95% of all transactions on the site occur with hotels that appear one page one of hotels. In addition, 47% of transactions occur with hotels in the top five positions on the page.
The article goes on to provide the quote of the week. “Reviews are a particularly important factor in what hotels will be able to charge through a third-party site”, Ferguson said. ” A 1-point increase in a review score equates to a 9% increase in average daily rate.”
Read the complete article here.