This week’s blizzard has both travelers and hotels buzzing on social media. Everyone, it seems, turned to social networks to share weather war stories and get real-time information. When my flight from JFK to SFO was canceled on Wednesday morning, I turned to Twitter and Facebook when high call volumes kept me from reaching Virgin America on the phone. Within an hour, I was rebooked on a new flight.
And I’m not alone. In fact, Revinate and some of our Chicago clients, including Hyatt Regency Chicago and the Peninsula Chicago were mentioned in a great article on the blog, 435 Digital, about how hotels can use social media to help stranded travelers. The article will run tomorrow in the Chicago Tribune. Read it here today.