How to Optimize Your Guest Feedback Survey

Revinate’s Post-Stay Surveys help you make informed operational changes based on real guest feedback. But, a guest feedback survey is only helpful when guests take the time to complete it. Here’s how to optimize your surveys for the highest possible completion rate. 

1. The Right Length.

Aim for 5-10 minutes, under 25 questions. A good survey is long enough to harvest useful information, but not so long as to bore customers into abandoning it.

2. Be Selective.

Remember that you’re also giving your guests the chance to write about your property in the review form. Consider eliminating any questions they may answer there.

3. Check Reporting.

If certain questions have lower answer rates, ask why. Maybe the questions are not relevant to your guests, or maybe they are phrased in a way that is confusing.

4. Logical Flow.

Survey questions should follow a logical pattern, to avoid confusion. Try this: Follow the booking/stay process from start to finish, in order to trigger guests’ memories. Surveys with higher completion rates also tend to group questions according to topic, like housekeeping or amenities.

5. Grab Attention.

Ask the interesting questions in the beginning of the survey to grab guests’ attention.

If you’re not using Post-Stay Surveys, feel free to email your account manager or info@revinate.com to schedule a demo. 

 

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