Hospitality Trends November 23, 2014
This week in hospitality news, the press covered items like Amazon’s announcement of Amazon Travel and Facebook’s new policies around newsfeed posts for brands.
Here at Revinate, we’ve been busy keeping up with the latest hospitality trends to help keep you in the know. On our blog last week, we covered everything from tips for crafting a subject line for your survey emails to how hotels can use retargeting. We also hosted a webinar on why hotel marketing needs to change.
If you missed out on anything, don’t you worry. We’ve collected all of this week’s posts and organized them below to make it as easy as possible for you to catch up.
Enjoy the rest of your weekend.
In the hospitality industry, a retargeting campaign is particularly useful in reconnecting with guests who may have started the reservations or booking process, but did not complete it. (Read more)
To get the highest response rate possible on your post-stay hotel surveys, one of the variables you need to perfect is your email subject line. (Read more)
It is essential for every hotel to maintain an active presence on Facebook, even if you only post 2-3 times per week. (Read more)
In recent hospitality news, Amazon announced its new Amazon Travel platform, Facebook revealed plans to cut unpaid posts by marketers on news feeds, and an editorial article on ehotelier challenged hoteliers to think beyond the comp set. (Read more)
From the luxury resort to the neighborhood bed and breakfast, hotels all have one thing in common: Guests. (Read more)