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Happy #WebWednesday friends! We hope you are having a great week and are staying up-to-date with the latest developments in social media and online reputation management. The stories below are a round-up of the best articles we have come across this week.

Marketing Research Chart: Marketing analytics challenges

Facebook Makes It Easier For Advertisers To Target Feature Phone Users

Facebook travel chief dismisses talk of ‘fatigue’

Facebook Revamps Brand Pages for Mobile, Desktop Coming Soon

8 Reasons Why You Need to Establish Authority on Google+

How Facebook’s EdgeRank works

Cost Per Like: A Subjective Valuation of Your Facebook Fans

Watch Out Foursquare, Twitter Is About To Steal Your Worm

4 Free Tools to Measure Your Instagram Success