Guides
Guide
The complete guide to first-party data for hoteliers
Your guest data is your most valuable asset. But not all of it is reliable and useful. This is why you need access to first-party data.
2023 benchmark report
Understanding hoteliers’ performance across communication channels
Find out how your property stacks up by comparing your results with our benchmark data drawn from more than 10,000 hotels in more than 100 countries.
Guide
The ultimate guide to upselling techniques for hotels
Every hotel has upsell potential if a measured and calculated approach is applied. This guide is here to help you target your upsells to the right people at the right time.
Guide
The basics of hotel email marketing
New to hotel email marketing or looking to take your skills to the next level? This guide has everything you need to know to step up your email efforts.
Guide
The ultimate guide to email marketing for hotels
Learn what it takes to boost loyalty, guest engagement, and revenue through email marketing.
Guide
Top 10 strategies to recover abandoned booking revenue
For every 5 guests who initiate a booking, 4 will leave before completing the transaction. Let’s change that.
Guide
How to respond to hotel reviews
Today, the guest experience is more visible than ever before. Reviews are front and center for the world to see, whether on dedicated review sites or OTAs. If you provide a great guest experience, a 5-star review is likely your reward.
Guide
A guide to hotel loyalty
Learn how to successfully navigate the modern loyalty landscape for your hotel.
Guide
La guía definitiva de técnicas de upselling para hoteles
Todos los hoteles tienen potencial de venta adicional si se aplica un enfoque medido y calculado. Esta guía le ayudará a dirigir sus ventas adicionales a las personas adecuadas en el momento oportuno.
Benchmark report
Reputation benchmark report 2021
Benchmark your hotel and uncover the insights you need for smarter hotel reputation management in 2022.
Benchmark report
Marketing benchmark report 2021
Uncover key trends and statistics that will give you the advantage in your 2022 marketing strategy.
Guide
10 dos & don’ts for your call center
Your guests’ experience starts long before they set foot on your property. We’re sharing the dos and don’ts to start your guests’ experience off on the right foot and build brand loyalty with that first phone call.
Guide
Getting started with hotel data collection and email capture
Direct bookings are 12.5% more profitable than OTA bookings, but having a clean database is key. Learn how you can start gathering and maintaining clean guest data now.
Guide
The basics of hotel data security
Learn everything you need to know to protect your guest data.
Benchmark report
Reputation benchmark report 2020
Benchmark your hotel and uncover the insights you need for smarter hotel reputation management in 2021.
Benchmark report
Marketing benchmark report 2020
Download our 2020 global marketing benchmark report to uncover key trends and best practices for smarter hotel marketing.
Benchmark report
Reputation benchmark report 2019
Benchmark your hotel and uncover the insights you need for smarter hotel reputation management in 2019.
Benchmark report
Marketing benchmark report 2019
Get the actionable insights you need to improve your email marketing and benchmark your success.
Benchmark report
Reputation benchmark report 2018
Benchmark your hotel and uncover the insights you need for smarter hotel reputation management in 2018.
Benchmark report
Marketing benchmark report 2018
Get the actionable insights you need to improve your email marketing and benchmark your success.
Benchmark report
Survey benchmark report 2018
In this report we analyzed more than 20 million surveys across the globe in 2017.
Guide
Marketing calendar
Everything you need to know to start planning your 2020 marketing strategy, initiatives, and campaign calendar.
Guide
How to make hotel tech a core part of your budget
Almost 52% of hotel executives plan to use AI and analytics to improve personalization. Technology is here to help you automate and enhance the guest experience.
