Get The Report

See how you stack up in today's market on topics like review ratings, volume, response rate and more.



In this report, you will find an in-depth analysis of more than 147,000 hotels in 200+ countries to bring you a comprehensive look at the trends, changes, and channels that you'll want to focus on in 2021.

Hotel Reputation

Benchmark Report

View the report today to get the actionable insights you need to improve your reputation management and benchmark your success.

2021 Review

In This Report

Year in Review

Review Volume

Site Distribution

Review Ratings

Response Rate

2021, like the year before it, was a pandemic year. We faced
continued government restrictions and travels bans that kept
both leisure and business travelers away.

Despite this ,
review volume increased 20% over 2020 with
60M new reviews
. Globally, across all review sites and OTAs,
the average review rating was at 4.2 (out of 5).

2022 is already proving to be better. A majority of hotels are
bracing themselves for travel booms even as they want to
delight guests. The key to success will be focusing on
programs that will help you maximize for profitability. 

"I am thrilled to present the Revinate Reputation Benchmark
Report, 2021. We have also gathered tips and insights for you to improve your guest feedback scores and online reputation."
Raj Singh

CMO @ Revinate


Listen to trends and facts shared by our global team that can help you shape your strategy in 2022.

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