Hotel Email Marketing: 5 Campaigns You Should Be Running
Personalized emails boast 25% higher open rates and 51% higher click rates than generic blast emails. Are you maximizing your hotel email marketing campaign effectiveness with personalization? Now is the time time to look at your end-to-end campaign marketing strategy. Do you have the right campaigns? Are they targeted in a way to drive the highest response rates? Learn which 5 campaigns hoteliers should be running in 2015 and what considerations you should give to maximize visibility and return at your properties.