The single source of truth for guest data

Own your guest data and power hyper-personalization that drives direct bookings and boosts profits

Don’t let fragmented data hide your best revenue opportunities. Revinate Guests is the powerful Customer Data Platform that cleans, de-duplicates, and merges millions of data points into Rich Guest Profiles with advanced identity resolution, giving you what you need to drive hyper-personalized offers and maximize your asset value.

Revinate should be every hotelier’s primary platform for direct bookings. Its simplicity and effectiveness in securing direct reservations and increasing profits make it the most powerful suite of hospitality technology in the industry. Everyone should prioritize Revinate for converting direct business before turning to costlier third-party channels.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels

The big cost of hidden guest data

When your guest data is trapped in silos, you lose the ability to drive the direct bookings your hotel depends on for revenue.

Your data is disorganized

Guest data is often siloed across systems and platofrms; when you don’t have a single source of truth, this fragmentation remains the #1 blocker that prevents profitable direct bookings.

Messy & duplicative guest profiles

Manual data entry and OTA bookings create duplicate profiles. This makes it impossible to truly know your guests, leading to lost revenue and inconsistent guest experiences.

Limited data segmentation

You can’t send the right offer if you can’t group your guests properly. Without hospitality-specific segmentation and rich data, you’re blocked from using the targeted marketing across the guest journey that is proven to drive 4x more revenue.

Revinate Guests: own your data

Turn messy, fragmented data into powerful segmentation that drive hyper-personalized experiences for your guests.

Your marketing is only as strong as your data. Bring your guest information together to build the segments and loyalty tiers that help you beat OTAs and win direct bookings.

20x ROI

60% of Revinate customers see these kinds of results with us—at a minimum

$20.11 more

For every contact with both an email address and a phone number

Over 9%

database records unmasked, de-duped, and merged from multiple identifiers

2.6x more revenue

per campaign recipient when creating 3 or more segment filters

A 360 view of every guest

Build a complete picture of your guests by bringing all your data sources—inclduing spa, golf, and restaurant—together. Get the actionable insights you need to ensure you’re winning when your customer succeeds.

Automated data cleanup

Let Revinate’s advanced identity resolution do the heavy lifting by automatically cleaning and merging profiles for you. We handle the complexities—you focus on delivering amazing results for your guests.

Built-in audience segmentation

Easily group your guests into valuable segments using specific reservation attributes.  Craft and launch powerful, hyper-targeted marketing campaigns that reach the right audience at the right time.

Frequently asked questions

Identity Resolution automatically cleans up messy and unreliable data in the PMS without requiring hoteliers to spend hours manually cleaning the data themselves. Powered by machine learning, the identity resolution system can efficiently identify and merge guest profiles that belong to the same person, even if there are variations in the data. Unlike traditional merge logic, our identity resolution considers multiple fields beyond first name, last name, and email. The machine learning identity resolution system can identify profile associations with masked OTA email addresses, typos, name changes, misaligned fields, and faulty text. By automating this process, the product ensures that hoteliers have access to clean and reliable data.

Revinate CDP allows data-in connections for folio, restaurant, spa, and golf vendors. Each vendor offers unique options mapped from their source. You can use these fields in the enhanced segmentation tool to create hyper-targeted and personalized marketing campaigns. We have an extensive list of data-in vendors for these four connection types (folio, restaurant, spa, and golf). This list is constantly being updated with new vendors – click here for the current list.

You can build loyalty tiers using any filter in the segment builder, allowing you to identify and reward guests based on lifetime spend or total nights stayed.

Revinate Marketing customers will automatically have access to the CDP through Revinate Guests. Revinate Guests is where you can access your Rich Guest Profile® data, build highly targeted segments and loyalty tiers, analyze database reporting, and more. Segments built in Revinate Guests can then be activated to drive direct revenue through email marketing campaigns.