Revinate

Hotel guest data powers profits

Hotel guest data powers profits

Your hotel’s mission-critical command center

Revinate Guests is the core of our data platform. It is the decoder ring that allows hoteliers to understand, segment, and activate guest data.

Millions of data points come together to provide a unified 360 view of guests. Hoteliers can leverage their Rich Guest Profiles™ database to identify, acquire, and retain their best guests. Segments built in Revinate Guests are activated to drive direct revenue with Revinate Marketing. Over the course of 2025, Rich Guest Profile™ data and segments from Revinate Guests will power all of our omnichannel product offerings.

Revinate Guests is the core of our data platform. It is the decoder ring that allows hoteliers to understand, segment, and activate guest data.

Millions of data points come together to provide a unified 360 view of guests. Hoteliers can leverage their Rich Guest Profiles™ database to identify, acquire, and retain their best guests. Segments built in Revinate Guests are activated to drive direct revenue with Revinate Marketing. Over the course of 2025, Rich Guest Profile™ data and segments from Revinate Guests will power all of our omnichannel product offerings.

Visualization of Revinate's rich guest profile next to an image of two women working together on a computer.

Why Revinate? Our people, our products

Why Revinate? Our people, products.

Shifting share away from OTAs and meeting revenue targets is easier with a committed partner by your side. Revinators – from sales and marketing to product and engineering, from implementation to support and customer success – are smart, industry experts, focused on making you win. Our product roadmap, current and future, will show you how seriously we take our mission to transform the hospitality industry. Our implementation team delivers on time consistently and unsurprisingly has an NPS score of 80+.

Shifting share away from OTAs, meeting revenue targets and other conversion targets is easier with a committed partner by your side. Revinators – from sales and marketing to product and engineering, from implementation to support and customer success – are smart, industry experts, focused on making you win. Our product roadmap, current and future, will show you how seriously we take our mission to transform the hospitality industry. Our implementation team delivers on time consistently and unsurprisingly has an NPS score of 80+.

90 days

From contract signing to seeing increased revenue rolling in

24/7

Our support team can troubleshoot and answer your questions anytime

90 days

From contract signing to seeing increased revenue rolling in

24/7

Our support team can troubleshoot, answer your questions anytime

Revinate allows us to make data-driven decisions, ensuring we stay ahead of the competition.

Revinate allows us to make data-driven decisions, ensuring we stay ahead of the competition.

Ruchira Wimalaratne
Director of E-Commerce, Crown & Champa Resorts

Meet Revinate Guests

Meet Revinate Guests

Get a snapshot of your database health in one glance. Uncover data capture opportunities by seeing the proportion of your database records that are complete with guest email addresses and phone numbers. See how many profiles have been ingested, cleaned, merged, and unmasked after they booked through an OTA.

Get a snapshot of your database health in one glance. Uncover data capture opportunities by seeing the proportion of your database records that are complete with guest email addresses and phone numbers. See how many profiles have been ingested, cleaned, merged, and unmasked after they booked through an OTA.

$20.11 more

For every contact with an email address and phone number

Over 9%

database records unmasked and merged from multiple identifiers

$20.11 more

For every contact with an email address and phone number

Over 9%

database records unmasked and merged from multiple identifiers

Single source of truth

A 360 view of guests with average stay, spend, and return frequency – pulling in data from onsite reservation systems and activation channels into a single view.

Build a 360 view of guests with average stay, spend, how often they return – pulling in data from onsite reservation systems and activation channels into a single view.

Advanced segment builder

Segment by campaign engagement stats, messaging sentiment score, upsell history, NPS, and other guest behaviors. Or explore reservation data across your portfolio.

Segment by campaign engagement stats, messaging sentiment score, upsell history, NPS, and other guest behaviors. Or explore reservation data across your portfolio.

Richer segmentation

Segment database at the group level for more personalized and targeted campaigns.

Database health

View merged profiles and select fields in one dashboard to track database health.

Multi-property features

See data on portfolio-wide database with quick insight into guest distribution by stays.

Arrivals and departures reporting

View check-ins and check-outs by date. Use insights from reservations and other onsite systems to spot opportunities to close data gaps or enhance guest experience.

View check-ins and check-outs by date. Use insights from reservations and other onsite systems to spot opportunities to close data gaps or enhance guest experience.

Loyalty tiers

Identify your loyal guests based on historical reservation data, lifetime spend, and more. Change qualifying timeframe to place guests in the right tiers.

Identify your loyal guests based on historical reservation data, lifetime spend and more. Change qualifying timeframe to place guests in the right tiers.

Get a personalized walk-through right away

Activate your superpowers with a demo customized to your needs and geared to answer your questions. Don’t wait to unleash your potential!

With Revinate, we can securely and intelligently use data to segment guests based on their behaviours, locations, family status, and interests.

With Revinate, we can securely and intelligently use data to segment guests based on their behaviours, locations, family status, and interests.

Emer Hallahan, Group Head of Marketing & Ecommerce

Build a database that helps you win

Build a database that helps you win

Your hospitality marketing is only as powerful as the database that fuels it. Collect data from browsing behavior, booking history, or onsite reservations. With a finely-tuned database, hoteliers can build a Rich Guest Profile database, deploy advanced segmentation, and monitor campaign performance, earning more direct revenue and increasing profits along the way.

Your hospitality marketing is only as powerful as the database that fuels it. Collect data from browsing behavior, booking history, or onsite reservations. With a finely-tuned database, hoteliers can build a Rich Guest Profile database, deploy advanced segmentation, and monitor campaign performance, earning more direct revenue and increasing profits along the way.

More data = more $$$

Hoteliers grew their database by 28% on average – signaling guests’ willingness to share data.

Data integration

Collect and unify data from guests’ folio and different onsite reservation systems to identify upsell opportunities.

Upsell potential

42% of hoteliers globally upsell with their confirmation or pre-arrival email channel communications.

Direct booking strategies

Direct booking strategies

Discover the direct booking strategies that are driving revenue for your peers. We analyze our data across products to showcase best practices that will give you superpowers.

Segmentation →

The more segment filters you apply to an audience, the more revenue per recipient you’ll earn.

The more segment filters you apply to an audience, the more revenue per recipient you’ll earn.

OTA winback →

Convince guests who booked through an OTA to book direct on their next visit.

Convince guests who booked through an OTA to book direct on their next visit.

Loyalty →

Build loyalty with your guests to generate more direct revenue.

Build loyalty with your guests to generate more direct revenue.

Get the 2024 Hospitality Benchmark Report
What you’ll learn

We tap into our customer data to give you reliable benchmarks for questions like ‘Was that email campaign successful?’ Or, ‘Is your reservations team leaving money on the table?’ Use this report to champion the work of your team, compare your results to hoteliers in your region, and define your goals.

Download →

Inspirations: campaigns that drive results

Inspirations

Frequently asked questions

Frequently asked questions

Identity Resolution automatically cleans up messy and unreliable data in the PMS without requiring hoteliers to spend hours manually cleaning the data themselves. Powered by machine learning, the identity resolution system can efficiently identify and merge guest profiles that belong to the same person, even if there are variations in the data. Unlike traditional merge logic, our identity resolution considers multiple fields beyond first name, last name, and email. The machine learning identity resolution system can identify profile associations with masked OTA email addresses, typos, name changes, misaligned fields, and faulty text. By automating this process, the product ensures that hoteliers have access to clean and reliable data.

Revinate CDP allows data-in connections for folio, restaurant, spa, and golf vendors. Each vendor offers unique options mapped from their source. You can use these fields in the enhanced segmentation tool to create hyper-targeted and personalized marketing campaigns. We have an extensive list of data-in vendors for these four connection types (folio, restaurant, spa, and golf). This list is constantly being updated with new vendors – click here for the current list.
Know which guests to surprise and delight by providing unique benefits and perks with loyalty tiers. Loyalty tiers can be used as a rewards program and as an internal tool to help groups or properties know their customers better and understand their best guests. Hotels can build loyalty tiers using all of the same available filtering capabilities in the powerful segment builder. Customize the qualifying timeframe to determine the best program for an individual hotel and quickly understand the loyalty tier of a guest on the Rich Guest Profile database with an available selection of icons.

Revinate Marketing customers will automatically have access to the CDP through Revinate Guests. Revinate Guests is where you can access your Rich Guest Profiles™ data, build highly targeted segments and loyalty tiers, analyze database reporting, and more. Segments built in Revinate Guests can then be activated to drive direct revenue through email marketing campaigns.

Our data shows that the more segment filters you apply to an audience, the more revenue per recipient you’ll earn — 2.6x more revenue by adding just three filters. Some top performing segments include those targeting location, customer demographics and loyalty. Geo-location filters allow you to target local, domestic and international travelers differently based on geo-tagging at a postcode-level. Segment around guest demographics like gender, birthday, family travel, and recognize your most loyal guests by segmenting on lifetime spend or total nights stayed.

Everything you need to supercharge your hotel

Everything you need to supercharge your hotel

The core of our data platform for hoteliers to understand, segment, activate data

The core of our data platform for hoteliers to understand, segment, activate data

Integrated email marketing product to engage with guests throughout their journey

Integrated email marketing product to engage with guests throughout their journey

A one-stop AI-powered messaging that works 24/7, 365 days a year

A one-stop AI-powered messaging product that works 24/7, 365 days a year.

Consolidated reputation management, guest satisfaction, and guest experience surveys

Consolidated reputation management, guest satisfaction, and guest experience surveys

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

Ready to increase your direct bookings?

Tell us a bit about yourself, and we’ll show you the best available solutions.