Direct booking strategy resources for hotels
Learn the tips and insights needed to drive direct bookings and increase your hotel’s profits.
Commercial strategies equip hoteliers like you to drive revenue and optimize performance. From strategies to data-driven marketing and loyalty programs, these resources align different teams around larger business goals of profitability and increased asset price. By leveraging insights and technology, hoteliers can attract the right guests, increase direct bookings, and maximize profitability.
Commercial strategies equip hoteliers like you to drive revenue and optimize performance. From strategies to data-driven marketing and loyalty programs, these resources align different teams around larger business goals of profitability and increased asset price. By leveraging insights and technology, hoteliers can attract the right guests, increase direct bookings, and maximize profitability.
With 68% of customers expecting tailored experiences, segmentation based on guest data is essential. It improves campaign performance, strengthens relationships, and drives revenue. Make segmentation your superpower, turning chaotic data into powerful insights that meet individual guest needs effectively.
Build a loyalty program that will keep your guests happy and coming back for more. Repeat guests can make up to 8% of your guest base and contribute to 41% of the revenue. So, a loyalty program with modern strategies that transform guests into lifelong heroes for your brand can have a deep impact.
OTAs dominate with big budgets, but hoteliers have a secret weapon. Unlike OTAs, you know your property and guests’ on-site behavior. Use this superpower to craft personalized messages and offers, turning OTA bookers into loyal, direct guests.
Guests expect personalized recommendations and appreciate opportunities to customize their stay. By offering upsells across channels like email and phone, you meet guest expectations, show you care, and unleash incremental revenue. When you deliver what guests desire, upsells become the ultimate power for satisfaction and profit.
Lead nurture should be an integral part of your strategy kit since 64% of callers and 90% of website visitors drop off without booking. Tools like automated email reminders and follow-up calls to nurture leads can turn abandoned bookings into direct revenue wins for your hotel.
A lot of your guests leave your website or your booking engine before they complete their booking. Win them back with a website and cart abandonment campaign strategy for your email marketing and voice channel. Rescue abandoned bookings and increase your direct bookings revenue.
