Hotel reservation sales software that turns calls into direct bookings

Provide agents with the lead data they need to convert more calls

Treating inbound calls as an afterthought rather than the high-intent leads they are could be costing your hotel millions in missed revenue. Reservation Sales captures guest information for every call, automates follow-up for second-chance bookings, and drives an average 10x ROI with a 48% average inbound call conversion rate.

Female Reservation Sales agent with headset and laptop.

Just a few months after we rolled out Reservation Sales, we have met or exceeded all of our KPIs.

Islamorada Resort Collection logo

Harry Carr
SVP, Revenue Management

Revinate has supported our goal of developing a premium group of sales professionals on the best technology.

Hyatt Regency logo

Michelle LaFuente
Director of Revenue Management

Integrating our marketing and reservation strategies has been the key to our success, allowing us to create a seamless guest experience and maximize revenue.

Edgewood Tahoe Resort logo

Siobhan Fajayan
Executive Director of Marketing & Sales

Our team is hungry for revenue. They won’t stop until they get an answer — and Reservation Sales tells them exactly where to focus.

Nemacolin logo

Melanie Lindemulder
Reservations Manager

Use cases of Reservation Sales

How upscale and luxury resorts drive direct bookings through the voice channel

Built for hotel reservations teams and the revenue and marketing leaders who rely on their data.

Boost agent conversion rates

Reservation agents can prioritize high-value follow-ups, increase loyalty, and drive higher spend on every single call.

Female Reservation Sales agent with headset.

Recover lost revenue

Capture every voice lead and turn second opportunities into bookings — ensuring no guest slips through the cracks.

Composite of Reservations Sales user interface.

Discover your true ROI

There’s no need to guess — you’ll know exactly which marketing campaigns make the phone ring with dynamic tracking and custom toll-free numbers.

Composite of Reservations Sales user interface.

Uncover booking opportunities

Score up to 100% of reservation agent calls automatically to reveal missed revenue in your voice channel.

Composite of Reservations Sales user interface call scoring.

Stop operating on gut instinct

Reporting that shows call volume and agent occupancy allows you to staff intelligently.

Composite of Reservations Sales user interface reporting.

Grow your marketing database

Turn every inbound call into a long-term asset by capturing guest data to fuel future direct bookings.

Composite of Reservations Sales user interface guest information.

Data-backed results

Reservation Sales customers see an average 10x ROI.

$15.7M

Auberge Collection drove $15.7M in direct revenue through voice and email inquiries.

Read customer story →

92%

Evermore Resort reduced call abandonment by 92% using data from Reservation Sales.

Read customer story →

$4.5M

Nemacolin drove $4.5M in outbound revenue through detailed lead forms and reporting.

Read customer story →

How Reservation Sales is different

Built for hospitality

Hoteliers that don’t use Reservation Sales operate without data and rely on manual processes.

FeaturesReservation SalesStatus quo
Lead management✔ Yes. Capture all potential guest information regardless of outcome, and schedule automated follow-ups to capture second-chance bookings.✘ No. Potential guests who hang up without booking are lost with no way to capture their information.
Simplify staffing✔ Yes. Analyze historical trends with Reservation Sales reporting. By understanding peak volume, managers can align their staffing levels with actual demand.✘ No. Without historical call volume data, staffing becomes a guessing game, leading to overstaffing or understaffing during critical periods.
Team motivation✔ Yes. Provide objective coaching based on automated call scoring, and reward top performers using transparent inbound and outbound conversion metrics.✘ No. Without real performance data, managers are unable to incentivize or coach up agents, leading to a disengaged team.
Campaign tracking✔ Yes. Dynamic phone number tracking ties every booking to a specific source, showing which campaigns drive the highest-value leads.✘ No. Unable to measure true ROI from marketing spend leads to risking money and effort on campaigns that do not work.

How Reservation Sales works

Turn your reservations team into your top revenue driver.

Imagine a guest calling to inquire about available dates for an upcoming stay. Before even answering, the agent identifies them as a returning visitor and greets them by name. Once the dates are secured, the agent notices the guest visited the spa during their last trip and offers to book a treatment for this reservation. By connecting these touchpoints, Reservation Sales strengthens the guest relationship while providing agents with the valuable, real-time data they need to drive incremental revenue.

Voice channel guest journey from call to capture.

Related resources

Explore blogs, guides, and proven strategies to turn calls into direct bookings.

Hotelier and guests drinking white wine.

5 best practices to increase direct bookings

Drive direct bookings through a clean guest database, an optimized voice channel, and strategic messaging.

Read the direct booking practices →

A bank of reservation sales agents are coached by a manager.

Empower your reservations team
Incorporate the full power of call data to empower your team to reach peak performance.

Learn how to empower reservation agents →

How to unlock revenue from your hotel’s reservations team

Unlock revenue from your reservations team

Optimize your reservations team to capture more direct bookings, increase revenue, and deliver personalized guest experiences that build loyalty.

Download the reservations team guide →

The voice channel conversion playbook for hotels

Voice channel conversion playbook

Turn your voice channel into a conversion powerhouse and build the kind of loyalty that keeps rooms full.

Get the voice channel playbook →

Frequently asked questions

Learn more about how Reservation Sales works.

No, Reservation Sales is not a booking engine. It’s built for hotel reservations teams to capture and convert more direct revenue from the inbound calls you’re already generating. Your team’s performance is maximized with tools and reporting to help confirm guest stays, drive higher spend, and measure guest satisfaction.

Hotel reservation software updates availability and rates through a property’s website and OTAs. Reservation Sales is a software that automates lead capture, provides reporting and visibility into the voice channel, and the tools to automatically follow up with guests who don’t book on the first call.

Reservation Sales helps your team turn phone inquiries into direct bookings by showing valuable guest data before they even answer the call. Agents instantly see if the caller is a repeat or VIP guest, which marketing campaign prompted the call, and their full history of past interactions. Knowing exactly who is calling and why makes it much faster and easier for your team to secure the booking.

Revinate RezForce is our 24/7 hotel call center service that delivers a 99.89% booking accuracy rate. RezForce agents use the Reservation Sales solution to capture data, generate leads, and make bookings when your team isn’t available to answer the phone.

Dynamic coding and unique toll-free numbers are tied to campaigns to track attributable booked revenue. When a guest clicks a campaign and arrives on your website, the code identifies the campaign that drove the visitor and displays a unique phone number on the page. This number is tied to the campaign and tracks whether and when the guest calls to book, allowing your marketing team to attribute booked revenue to the campaign that initiated the booking.

Customer success stories can be found on our Customer stories page. In the resources section, you can also access additional resources such as blogs, guides, benchmark reports, and webinars.

Reservation Sales aligns reservations, marketing, and revenue teams around a single source of lead and guest data to drive direct bookings. With true revenue attribution reporting, marketing teams can measure campaign performance across both online and offline channels. Full visibility into future or past stay-date demand enables revenue teams to quickly strategize around promotions or campaigns to fill gaps or leverage higher rates.

In addition to integrating with your PMS, Reservation Sales also integrates with Revinate Marketing and Revinate Core, as well as your spa, golf, folio, and restaurant systems, arming your agents with a treasure trove of guest data.

You’ll be assigned a dedicated Customer Success Manager who will meet monthly to analyze performance and advise on best practices to ensure success. With ongoing coaching and mentorship, your CSM will ensure your teams are equipped with strategies to maximize your direct booking performance.

Ready to make every call count and achieve a 10x ROI?

Find the hidden bookings you didn’t even know were missing. Complete the form to schedule a demo.