Your guest data is gold

Now it works for you. The only hotel Customer Data Platform with built-in decision intelligence.

You’re on a mission to fill the right room with the right guest at the right price. But in an AI-driven world, a legacy hotel CRM or clean data alone isn’t enough. You need a direct booking platform that acts on your guest data, not just stores it. Revinate’s customer data platform combines 17 years of hospitality expertise with a built-in hospitality AI layer, Ivy, that turns your hotel guest data into automated action. From identifying your highest-value guests to recommending the right campaign at the right moment, your data now drives revenue without adding to your team’s workload.

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Everyone should prioritize Revinate for converting direct business before turning to costlier third-party channels.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels

Why your AI-powered CDP is your ultimate superpower

As a hotelier, you already have access to billions of guest data points from your golf, spa, restaurant, booking systems, and folio. Revinate’s customer data platform brings all of that together into unified Rich Guest Profiles™. Our intelligence layer, Ivy, identified opportunities to turn insight into revenue. Instead of your team manually building segments and launching campaigns, the platform identifies revenue opportunities, recommends the right approach, and executes with your approval. It’s the difference between having a powerful database and having a strategic partner that never sleeps.

Net Operating Income

Watch profits grow as AI-driven campaigns target the guests most likely to book direct

Shift share from OTAs

Reclaim direct revenue with proactive, personalized outreach that reaches guests before they go elsewhere

Portfolio expansions

Scale your business with an intelligent platform that adapts to each property’s unique data and guest behavior

Risk mitigation

Protect your business with enterprise-grade security, GDPR and CCPA compliance, and AI built on first-party data only

The power of AI in hotel direct booking

AI without hospitality-specific context is just noise. Revinate’s intelligence layer understands 17 years of hospitality data and 1.1 billion guest profiles, so it understands your business at a level no generic tool can match. Here’s how it’s transforming the way hotels drive direct revenue.

17 years

Ivy understands 17 years of hospitality data

1 Billion

Understands 1B guest profiles

17 years

Ivy understands 17 years of hospitality data

1 Billion

Understands 1B guest profiles

Behavioral patterns

Ivy extracts critical insights about how your guests book, stay, and spend. These behavioral patterns are tagged to individual guest profiles, so you can build smarter segments and reach the right guest at the right time with the right offer. No more guessing. No more broad-stroke “families” or “business travelers” buckets.

Personalized AI assistant

Think of Ivy as an always-on marketing strategist for your property. She tracks room availability, detects low-occupancy windows, and knows your brand voice and campaign guardrails. When she spots an opportunity, she recommends the right campaign with the right segment and, with your approval, executes and reports back.

Agentic interface

AI search engines are the new front door for bookings. Revinate’s agentic interface makes your guest profiles accessible to your AI agents, so your hotel surfaces with the right availability and offer. It also enables agent-to-agent communication, extending Ivy’s intelligence across your tech stack.

Voice AI

Automated call scoring analyzes every reservation call in real time, identifying conversion opportunities and coaching moments that would take supervisors 30+ hours per month to find manually. Agent Assist gives your team full guest context before they say hello, turning every inbound call into a conversion opportunity.

Sentiment analysis, automated responses

AI-powered sentiment analysis reads the signal beneath guest feedback and reviews, detecting patterns that reveal what’s really driving satisfaction. Ivy generates reply suggestions that match your brand voice, so your team can respond faster and act on what guests are telling you across every channel.

Why Revinate? We only work with hoteliers.

In the age of generic AI, the quality of your output is only as good as the specificity of your hotel guest data. That’s why we don’t believe in bolting AI onto legacy systems. Revinate is an AI data platform, purpose-built for hospitality. Our people and our products are the reason 12,500+ hotels worldwide trust us to manage over one billion guest profiles.

Massive-scale hotel data

1.1 billion guest profiles across 12,500+ customers. Every behavioral pattern, booking trend, and guest preference is grounded in real hotel guest profiles, not generic consumer data.

Hospitality-native intelligence

30,000+ custom configurations and hundreds of integrations. Our platform understands PMS codes, split folios, rate plan complexity, and booker vs. stayer distinctions.

AI-driven identity resolution

Advanced AI algorithms resolve masked OTA emails, phonetic distance, name variants, and business vs. leisure profile separation to deliver a singular, accurate view of each guest across your portfolio.

Built-in privacy and compliance

Behavioral patterns are extracted using de-identified synthetic data, compliant with GDPR, CCPA, and SOC 2. Your guest data stays in an isolated tenant. We never train models on customer data without consent.

How Ivy evolves with your business

Ivy isn’t a static tool. She’s designed to grow alongside your team, evolving from a helpful assistant into a trusted strategic partner.

Today: Assistant

Ivy handles specific tasks that used to consume your team’s time. She resolves up to 80% of guest questions automatically through Revinate Chat and analyzes agent calls with automated call scoring, saving supervisors 30+ hours per month. She’s already making your team more effective.

Tomorrow: Strategist

Soon, Ivy will move beyond executing tasks to identifying and acting on revenue opportunities on your behalf. She’ll analyze your data to uncover hidden opportunities, create segments, and launch revenue-driven campaigns aligned with your objectives. Think of her as the marketing strategist who never takes a day off.

Deep dive: The data platform framework

When guests make a reservation, check in, or dine at your restaurant, they leave behind valuable signals. Our CDP collects those signals and turns them into unified, Rich Guest Profiles. Then, the intelligence layer takes over, turning that data into action. Here’s how it all fits together.

Collect

Data integration

Every guest interaction generates data, seamlessly integrated from your PMS, spa, golf, restaurant, folio, and booking systems.

Unify

Identity resolution

Our advanced hospitality-specific algorithm unifies guest data, resolving duplicates, masked emails, and inconsistencies to create a true 360-degree view of each guest.

Enrich

Behavioral pattern extraction

Ivy analyzes your unified data to extract booking behaviors, spending patterns, and guest preferences, tagging each profile with actionable intelligence.

Activate

Intelligent campaign execution

The AI assistant recommends the right campaign, the right segment, and the right channel. With your approval, it executes and monitors results.

Optimize

Continuous feedback loop

Ivy tracks campaign effectiveness, learns from results, and refines future recommendations. Your platform gets smarter with every interaction.

The CDP is now the keystone of a hotel technology ecosystem. All those individual players now have to rapidly innovate.

Adam Mogelonsky
Partner, Hotel Mogel Consulting Ltd

Resource: A comprehensive guide to the hotel CDP

Go from messy, disorganized data to supercharged insight and activation in five easy steps. Dive into the world of CDPs and the difference it can make to your bottom line. Read the guide here: A comprehensive guide to the hotel customer data platform →

Podcast: How to quiet the noise to hear your data speaking

Listen to Hotel Moment podcast host and Revinate CMO, Karen Stephens talk with Revinate CEO, Bryson Koehler about how tech is built to serve your hotel’s bottom line. Listen here: Your data is speaking →

Data platform

The complete guide to first-party data for hoteliers

Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data.

View guide →

A look inside

The different types of data
The state of data collection
How to generate more revenue with first-party data
Hospitality’s next transformation

Get a personalized walk-through right away

Activate your superpowers with a demo customized to your needs and geared to answer your questions. Don’t wait to unleash your potential!

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Hotel Moment podcast: Hospitality leaders sharing insights

Why hotel branding is the most underused revenue strategy in hospitality

2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar

From concept to culture: How passion shapes hotel design & guest loyalty

Is hotel marketing broken? Why siloed data won’t drive more revenue

Blog posts: Essential reading

The complete guide to hotel online reputation management
Rani Croshal

Hotel email marketing: The ultimate guide for hoteliers
Karen Stephens

Hotel data management: How smarter data leads to higher revenue
Karen Stephens

Frequently asked questions

What’s the difference between a CDP and a basic CRM?

While a standard CRM helps you manage customer relationships, it can’t handle the volume and variety of data you collect across your property. Revinate’s CDP is purpose-built for hospitality, powered by advanced graph-based technology. It collects and unifies data from sources beyond your PMS, including spa, golf, restaurant, and folio systems. With the addition of Ivy’s intelligence layer, the platform doesn’t just organize your data. It acts on it.

What is the intelligence layer and how does it work?

The intelligence layer is Ivy, Revinate’s AI built specifically for hospitality. Ivy understands 17 years of data and one billion guest profiles and sits on top of your CDP and turns your guest data into automated action. She extracts behavioral patterns, recommends campaigns, detects low-occupancy windows, and can execute marketing strategies with your approval. Over time, she evolves from an assistant handling specific tasks to a strategist identifying revenue opportunities proactively.

How does identity resolution work?

Identity resolution is built into the core of the CDP and cleans up messy, unreliable data automatically. Using AI-driven algorithms that are hospitality-specific, it identifies and merges guest profiles despite variations in data, including masked OTA email addresses, typos, name changes, misaligned fields, and the separation of business vs. leisure profiles. The result is a true singular view of each guest across your entire portfolio.

Is my guest data safe? How does Revinate handle compliance?

Your guest data stays in an isolated tenant, separated from all other customers. We never use customer data to train or fine-tune any AI model without explicit consent. Behavioral patterns are extracted using de-identified synthetic data in compliance with GDPR, CCPA, and other regulations. Revinate is certified under SOC 2 Type II and the Data Privacy Framework, and our infrastructure is hosted with AWS, which maintains PCI DSS and SOC audit certifications.

What data sources can I connect beyond my PMS?

Revinate CDP ingests data from folio, restaurant, spa, and golf vendors. Each vendor offers unique data fields mapped from their source, which you can use in the enhanced segmentation tool to create hyper-targeted campaigns. We maintain an extensive and growing list of data-in vendors for these connection types.

Can the AI be disabled if needed?

While we believe certain capabilities are inherently valuable for operational efficiency, we support controls to turn functionality on or off as needed. All AI-generated outputs, such as campaign recommendations and content drafts, are presented for your team’s approval before anything goes live. You always maintain final control.

How can I access the CDP?

Revinate Marketing customers automatically have access to the CDP through Revinate Guests. That’s where you can access your Rich Guest Profiles data, build highly targeted segments, analyze database health, and more. Segments built in Revinate Guests can then be activated across email, voice, messaging, and digital channels.

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