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Black Friday and Cyber Monday: Winning email strategies for hotels
Hotel Moment WITH KAREN STEPHENS Episode 102 In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive. Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday. The two explore [...]
Data talks. Learn how to listen.
“It’s like playing a game of telephone!” Have you ever heard someone say that? Maybe you played the game yourself as a kid? You know, the one where everyone sits in a circle, and one person whispers something in the ear of the friend to their left — starting a chain of whispers. Each friend repeats that “something” to the person sitting beside them until it gets back to where it all started. And almost [...]
The difference decision intelligence makes
Hotel Moment WITH KAREN STEPHENS Episode 101 In this week’s episode of the Hotel Moment podcast, Bryson Koehler, Revinate CEO, guest hosts to interview Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing. Jeff paints two pictures — one in which hoteliers practice responsible data management and another in which hoteliers fail to make intelligent decisions because of disorganized and inaccurate data. Identity resolution is one of the most [...]
How to quiet the noise to hear your data speaking
Hotel Moment WITH KAREN STEPHENS Episode 100 In this week’s episode of the Hotel Moment podcast, we're going back to the root of what hospitality technology is all about: data. Revinate CEO, Bryson Koehler joins podcast host and Revinate CMO, Karen Stephens, to remind us that technology built to serve your hotel's bottom line is highly adaptable — skilled at turning down the volume of outside distractions so that [...]
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste? In order to get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you. Because the marketing funnel isn’t like fishing. You’re not casting a line into the deepest waters of your target audience in the hopes that [...]
Successful outbound strategies to maximize direct revenue
Hotel Moment WITH KAREN STEPHENS Episode 99 In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive. Revinators Brent Sanders, Sr. Customer Education Specialist, and Brian Stinemetz, Client Success Manager, dive into the fundamentals of successful outbound strategies that can increase your hotel’s profits. They outline the power of the voice channel and how to reduce abandonment rates. [...]