Master your channel mix
Master your channel mix
Hoteliers are the true masterminds, strategically deploying a channel mix of email, text, and phone to win direct bookings and shift share away from OTAs. Each channel has unique strengths and defined roles across the guest journey. Sometimes, emails work best for tailored offers, messages for instant connection, and voice for personal engagement. With the right channel mix, you can create unforgettable guest experiences, drive direct bookings and accelerate profitability.
Hoteliers are the true masterminds, strategically deploying a channel mix of email, text, and phone to win direct bookings and shift share away from OTAs. Each channel has unique strengths and defined roles across the guest journey. Sometimes, emails work best for tailored offers, messages for instant connection, and voice for personal engagement. With the right channel mix, you can create unforgettable guest experiences, drive direct bookings and accelerate profitability.
With guests every step of their journey
With guests every step of their journey
Across email, voice, text channels, personalizing communications for guests at every stage of their journey – from inspiration through post-stay – converts to revenue. Defining the right channel mix is an important skill for hoteliers as they plan the path to profitability.
Across email, voice, text channels, personalizing communications for guests at every stage of their journey – from inspiration through post-stay – converts to revenue. Defining the right channel mix is an important skill for hoteliers as they plan the path to profitability.
Adding just three segment filters gives hoteliers more revenue per email
Targeted segmentation results in higher converting email campaigns
Adding just three segment filters gives hoteliers more revenue per email
Targeted segmentation results in higher converting email campaigns
Email channel
Email channel
Use email to connect with your guests and achieve your revenue goals. By 2027, email users will reach 4.9 billion, with revenue projected at $13.7 billion by 2025. Join the 40% of hoteliers using email, powered by data platforms, effectively to deliver personalized campaigns at the perfect time.
Use email to connect with your guests and achieve your revenue goals. By 2027, email users will reach 4.9 billion, with revenue projected at $13.7 billion by 2025. Join the 40% of hoteliers using email, powered by data platforms, effectively to deliver personalized campaigns at the perfect time.
Voice channel
Voice channel
With 4x the Average Stay Value of online bookings and 20% of all bookings in luxury hotels driven by calls, your voice channel can drive inbound call conversions and increase ancillary revenues.
With 4x the Average Stay Value of online bookings and 20% of all bookings in luxury hotels driven by calls, your voice channel can drive inbound call conversions and increase ancillary revenues.
Messaging channel
Messaging channel
Nearly 80% of travelers book on mobile — great news for hoteliers! With text messages boasting a 98% open rate and 29% click-through rate, the messaging channel drives revenue and guest engagement.
Nearly 80% of travelers book on mobile — great news for hoteliers! With text messages boasting a 98% open rate and 29% click-through rate, the messaging channel drives revenue and guest engagement.