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Featured articles
Are points pointless? The evolution of loyalty programs for the modern traveler
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Let’s play a game of “Would you rather?” Would you rather live the rest of your life on a tropical island or in a big city? Would you rather have an unlimited gift card to your favorite restaurant or clothing store? Would you rather explore deep space or the bottom of the ocean? These scenarios are likely [...]
Mastering conversions: Crafting an omnichannel booking journey
Hotel Moment WITH KAREN STEPHENS Episode 93 In this episode of the Hotel Moment podcast, Jason Pirock, Head of Marketing at Springboard Hospitality and Adam Mogelonsky, Partner at Hotel Mogel Consulting Ltd., investigate how a Customer Data Platform turns guest interactions into conversions on every channel — web, email, text, and voice. Jason explains why nurturing guest relationships becomes second nature with a CDP by enabling guest data application [...]
Boutique hospitality and envisioning the guest experience from the ground up
Hotel Moment WITH KAREN STEPHENS Episode 92 In this episode of the Hotel Moment podcast, Bree Brostko, Chief Operating Officer and Head of Brand Strategy at Retro Hospitality, joins podcast host and Revinate CMO Karen Stephens to share the art of transforming unlikely properties into remarkable hotels, where guests can find joy in staying in night after night. Bree explains how brand storytelling shapes the guest experience and why [...]
3 tips from hospitality experts for making your email channel a revenue powerhouse
Here’s a situation that happens more than you think. Your guest opens their email inbox to your latest campaign only to say, “Another one? And why would I even want this?” Ouch. That’s a reaction you want to avoid as a hotelier, especially when you’re trying to recover an abandoned guest, nurture an existing guest relationship, or simply stay competitive against OTAs and other hoteliers. Flooding your guests’ inboxes with irrelevant, generic emails isn’t how [...]
Connecting the data dots for an email channel powerhouse
Hotel Moment WITH KAREN STEPHENS Episode 91 In this episode of the Hotel Moment podcast, Renee Murrieta, Founder of Show.Tell, joins podcast host and Revinate CMO Karen Stephens to unpack her toolkit for building an email channel that both delivers impressive metrics and helps your hotel to learn from the data-driven practices that make it run. Renee also explains her “duplication and inclusion” strategy for getting the right message [...]
Intro to commercial strategy for hoteliers
Whether at work or in life, you’ve probably had a first-hand experience of the domino effect — watching how one event triggers another, and another, and another. Little things add up to a big impact. You know another place you can go to see the domino effect? Your hotel’s bottom line. Right there on your P&L statement. What do we mean, specifically? Let’s start with your revenue capture rate — the amount of revenue you [...]