How Andronis increased email revenue by 600% with Revinate Marketing

About Andronis

Andronis is known for its high-end hospitality and personalised service in Greece’s most famous tourist spots, Santorini and Paros. It has a hand-picked selection of five award-winning luxury properties. Andronis invites travellers to experience the Aegean through a lens of understated luxury. With a commitment to delivering hospitality that goes beyond expectations, Andronis crafts experiences and memories that linger long after guests have departed.

Andronis’ Challenge

Andronis faced a core operational challenge common to many independent hotel groups: the absence of a centralized guest database across its multiple properties. Without it, the brand couldn’t leverage its guest data to personalise communication, engage guests consistently, cross-promote properties, or drive more direct revenue from digital campaigns.

Maria Vazoura, Director of Marketing, explains, “We needed a way to connect with our guests that mirrored the sophistication and personalisation that define the Andronis brand. We were looking for a solution that enabled curated communications, intelligent upselling, and brand-consistent engagement — all in one platform.”

How Revinate Marketing unified guest data and elevated guest experiences

Revinate, already a trusted partner for Guest Feedback since 2016, was the natural choice when Andronis decided to level up its email marketing and upselling strategy in 2023. The team recognised the value of a centralized, easy-to-use platform that aligned with their strategic goals.

With Revinate Marketing, Andronis could:

• Centralize guest data from across all properties into a unified database
• Create and automate lifecycle campaigns from pre-arrival to post-stay
• Highlight brand-wide experiences with professional, on-brand content to drive direct revenue
• Use real-time campaign performance data to optimise campaigns and increase revenue

How Revinate Marketing drove a 600% YoY increase in email revenue

With Revinate Marketing, email has become a primary revenue driver for Andronis. Both automated and one-time campaigns generated over €339,000 in the first half of 2025 alone.

Sending personalised, automated emails before, during, and after each guest’s stay is now standard for Andronis. Pre-arrival and on-property campaigns highlight upsell opportunities such as spa appointments, restaurant reservations, and curated experiences, each driving significant ancillary revenue.

Within the automated pre-arrival emails, guests can also submit preferences — such as pillow types, room scents, and dietary needs — allowing for a more personalised stay and making every subsequent message more relevant and valuable. These preferences are captured in the platform and saved to each guest’s profile for ongoing personalisation.

Key automated campaigns driving revenue growth include:

• Pre-arrival (10 days): Spa, dining, activity bookings, and guest preferences
• “Did You Know?” (2 days): Must-do experiences and services
• Cancellation Recovery: Encouraging rebooking of canceled stays
• “Long Time No Sea”: Win-back series for lapsed guests
• OTA Win-Back: Converting OTA bookers to direct. loyal guests
• One-Time Campaigns: Seasonal offers, branded touchpoints, and newsletters

How Revinate Marketing delivered better data and less manual work

With the success of Revinate Marketing campaigns, Andronis has recognised the importance of maintaining a clean, accurate database to improve deliverability and minimize bounce rates. The brand leverages Revinate’s Identity Resolution to merge duplicate guest profiles, resulting in more accurate and error-free profiles. It also utilises the Pre-Arrival report to flag incoming guests without an email on file, thereby continually growing its database.

Similarly, Revinate has enabled the Andronis team to accomplish more with fewer resources. Automated confirmation messages and lifecycle emails have replaced time-consuming manual workflows, freeing up the team to focus on high-value guest service.

Finally, performance reports provide actionable insights into guest engagement and campaign success, enabling Andronis to continually optimise strategies and improve ROI.

With Revinate as its partner, Andronis is perfectly positioned to deliver exceptional guest experiences that reflect the elegance and sophistication of its brand.