How smarter email marketing drove $33.5M in direct revenue for Eau Palm Beach Resort & Spa

About Eau Palm Beach Resort & Spa

Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, is a luxury oceanfront property located in Manalapan, Florida. It offers 309 guest rooms and suites, each with a private balcony overlooking either the Atlantic Ocean or lush resort gardens. Spanning seven acres of beachfront property, the resort provides a modern take on Palm Beach luxury, distinct from the more traditional reputation of the area.

Eau Palm Beach Resort & Spa combines laidback sophistication with world-class amenities, including an award-winning spa, adults-only Tranquility Pool, nine dining options, and expansive indoor and outdoor event spaces. Ideal for families, couples, and group travelers, Eau Palm Beach is one of Florida’s premier destinations for relaxed luxury by the sea.

Eau Palm Beach Resort & Spa’s challenge

When Victoria Gough joined the Eau Palm Beach marketing team, the resort was only scratching the surface of its email marketing capabilities within Revinate Marketing. Emails were limited to monthly broad, generic newsletters and minimal promotional campaigns, missing critical opportunities to engage guests throughout their journey. Automated marketing campaigns were nearly non-existent, and segmentation strategies were minimal, leaving significant direct revenue on the table.

How Revinate Marketing automates revenue generation

After an informative and extensive training session with Revinate’s education team, the Eau Palm Beach team quickly reimagined their email marketing strategy by launching a series of automated email campaigns, in addition to the cart abandonment campaign that was previously running. This shift allowed the team to reach guests at key moments in their journey, personalize offers, and drive high-value bookings.

Automated email results:

• Cancellation recovery campaign: $493K in direct revenue over eight months
• “We Miss You” campaigns (180-day and 365-day): Over $645K in direct revenue within three months (featured to the right)
• Cart abandonment campaign: A 60% open rate and $89K direct revenue in just three months

How Revinate Marketing’s one-time campaigns drive lucrative direct bookings

With Revinate Marketing, one-time campaigns also remained a significant revenue driver for Eau Palm Beach, helping the resort stay top of mind with past guests and promote seasonal offers. By leveraging strong creative and thoughtful audience segmentation, along with timely messaging, Victoria was able to generate impressive results from these individual email sends by increasing send frequency and focusing on segmentation. Campaigns, such as monthly newsletters and special promotions, not only boosted guest engagement but also consistently drove six-figure revenue numbers.

One-time campaign results:

• Monthly newsletter (“In the Kn-Eau”): $276K in revenue from March 2025 edition
• One-time campaign revenue: Average of $148K in direct revenue per campaign

How focusing on guest data delivered results

Beyond basic campaigns, Victoria focused heavily on strengthening Eau Palm Beach’s database and segmentation strategy, setting the stage for more personalized communications. By capturing more guest data from the resort’s nine restaurants and spa and using that data in their email marketing efforts, she opened the door for highly targeted communications.

• Guest database improvements:
  • Achieved 77% database email coverage across guests (above 70% is considered good)
  • Integrated spa and dining guest data to broaden marketing reach
• Segmentation for higher engagement:
  • Focused on hyper-targeted segments like locals within a 30-mile radius and spa experience seekers
  • Spa-focused campaigns achieved an average guest spend of $3,128

How Revinate training empowered the team

On-site training with Revinate’s education team was a turning point for Eau Palm Beach Resort & Spa. The hands-on sessions not only leveled up the marketing team’s skills around segmentation, personalization, and campaign optimization — they also helped bridge the gap between Marketing and Room Sales.

Through the training, the marketing team developed a smoother process for campaign follow-up and introduced new practices, such as tagging toll-free numbers back to specific marketing campaigns. This closed the loop between email performance and actual bookings, giving the team real visibility into what was working.

• Elevated marketing and sales collaboration:
  • Bridged communication between marketing and room sales teams through shared weekly touchpoints
  • Set up new automated lead nurture campaigns focused on warm leads like family and couples’ trips
• Empowered strategic marketing:
  • Gained confidence to build hyper-personalized campaigns with advanced segmentation
  • Sparked a culture of experimentation and optimization, leading to stronger performance across all email initiatives
  • Connected reservations data back to marketing campaigns through toll-free number tagging