Messaging channel – North America
The 2025 Hospitality Benchmark Report helps hoteliers assess performance, pinpoint improvements, and set goals. These benchmarks focus on North America’s messaging channel for decreasing staff workload and enhancing the guest experience.
The 2025 Hospitality Benchmark Report helps hoteliers assess performance, pinpoint improvements, and set goals. These benchmarks focus on North America’s messaging channel for decreasing staff workload and enhancing the guest experience.
Guest messaging: introduction
Leveraging the power of text
The messaging channel represents how hoteliers interact with guests using the method guests are most familiar with – text. Revinate captures guest messaging data via our AI-powered messaging product, Revinate Ivy, in the form of engagement, message categories, response times, and more. Hoteliers can supercharge their own messaging efforts with this data, surprising and delighting guests while reducing workload on frontdesk staff.
The power of direct messaging: Revinate Ivy
Guests have their phones with them almost at all times, and the vast majority check notifications within five minutes of receiving them. When 78% of US consumers say that text is the fastest way to reach them for purchases, hoteliers must invest in a robust messaging product.
Guests have their phones with them almost at all times, and the vast majority check notifications within five minutes of receiving them. When 78% of US consumers say that text is the fastest way to reach them for purchases, hoteliers must invest in a robust messaging product.
