2024 Hospitality Benchmark Report

Picture this. Your guests are happy because they are having amazing experiences that feel made just for them. You are happy because you have everything you need to excel at your job, and it feels great to be in control. Your bosses are happy because their Net Operating Income is rapidly growing as their hotels acquire and re-acquire happy, loyal guests through direct booking channels.

That’s the power of having the right data at your fingertips, exactly when you need it. But far too often, you’re stuck operating in the dark. Was that email campaign successful? Is your reservations team converting enough callers? Is your database healthy?

We’ve tapped into our customer data to help you answer these questions with reliable benchmarks. Use this report to champion the work of your team, compare your results to hoteliers in your region, define goals and KPIs, and get inspired by what you can accomplish when you’re empowered with data.

Learn more about the report methodology and data calculations.