Download NowAs a hotelier, you understand the importance of creating personal connections with guests. Building strong relationships is the best way to boost loyalty, increase online rankings, and even drive rate. But what happens before and after a guest checks out?Communicating with guests both on- and off-property is essential to driving repeat business and direct revenue. From pre-arrival to post-stay, did you know email marketing is one of the most effective ways for a hotel [...]

Last month, we explored how to effectively A/B test email marketing campaigns. This month, I wanted to get more tactical with four things you should be A/B testing in your email campaigns: subject lines, visuals, content, and CTAs. Keep reading for some hands-on advice. 1. The perfect subject line The subject line is one of the most prominent elements of your campaign, and it plays a large role in your open rate. Through A/B testing, [...]

Europe’s General Data Protection Regulation (GDPR) is live, and the sky hasn’t fallen. So what happens next for hotels? We have some of the answers here.   Hotels are not the early target As a hotelier, you don’t have to be riddled with anxiety that the GDPR will hurt your hotels. Based on a report by One World Identity, the real target seems to be the big tech companies. Google and Facebook were hit with [...]

It’s easy for anyone to make mistakes with email marketing, especially with deliverability. One false step can make or break your email campaign, negatively impacting guest engagement and revenue potential. Now that we have a high-level foundation of basic deliverability terms from the last post, let’s talk about how to avoid some common mistakes in deliverability.   1. Emails aren’t segmented Sending to every contact in your database can negatively impact your email reputation. From [...]

As covered in Part I of this series, Artificial Intelligence (AI) and Machine Learning (ML) are becoming more and more prevalent across all industries. In Part II, we’ll dive deeper into hospitality specific use cases for these technologies, helping you as a hotelier understand guest needs and preferences like never before.   From smarter marketing to hyper-segmentation Sending the same marketing message to an entire database means you’re going to get a small bite from [...]

Artificial Intelligence (AI) and Machine Learning are buzzwords getting a lot of mileage these days in publications across dozens of industries. Do they live up to the hype or are they just another fad? Well, let’s see how they have made an impact so far.   Artificial Intelligence and Machine Learning in Travel Looking back, we’ve witnessed some big disruptions in the travel industry. When Expedia and Booking.com were introduced in 1996, it wasn’t obvious [...]