Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Upselling hotel examples: How top properties boost revenue with upsells
Hotel upselling is one of the most powerful yet underutilized levers in hospitality revenue management. When it’s done correctly, upselling is not about selling harder. Instead, it’s about creating personalized guest experiences that feel tailored, valuable, and worth paying more for. Today’s most successful hotels understand that upselling isn’t just about offering room upgrades — it’s about much more. Upselling can happen across every guest touchpoint — from pre-arrival emails to front-desk interactions, spa bookings, [...]
Total revenue management: Hotel upselling across guest touchpoints
When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communications to in-person conversations — is an opportunity to create both value for your guest and revenue for your property. There’s just one key difference, and that lies in how you approach [...]
Loyalty in action: How top hotels optimized their programs to drive direct bookings
To kick off the loyalty program optimization track of the Direct Bookings Mastery Certification, we shared our exclusive guide on how you can go beyond the basic points-based hotel guest loyalty program model to meet rising guest expectations and drive more direct bookings. But what can you expect when you put those core strategies into practice? After all, if you’re going to spend the time revamping your hotel guest loyalty program to provide the recognition [...]
Data management trends to transform your hotel in 2025
Here’s a fantasy. What if hotel data management was a towering giant with long, reaching arms — wrapping around all of your data? What would be in the clutches of those big arms? In other words, what are the hotel data management trends in 2025? In years past, data management has been black and white — a narrow focus on what qualifies under a data management practice. It usually boiled down to the simple collection [...]
3 preventable hotel scenarios with identity resolution
“Do you even know me?” Probably one of the scariest things a guest could ask a hotelier. And it happens more than you think. A guest walks into a hotel, meets the desk clerk but can’t check in. Why? Because after the guest gives the clerk their name, as many as three, four, or even five guest profiles populate for this guest. Same name. Same address. Same phone number. So, when the clerk asks, “Which [...]
Data talks. Learn how to listen.
“It’s like playing a game of telephone!” Have you ever heard someone say that? Maybe you played the game yourself as a kid? You know, the one where everyone sits in a circle, and one person whispers something in the ear of the friend to their left — starting a chain of whispers. Each friend repeats that “something” to the person sitting beside them until it gets back to where it all started. And almost [...]