Guest surveys can be a powerful tool for learning how your hotel is performing and what you can do to improve, but only if you receive enough accurate responses.

How can you get the most out of your surveys? Try these 5 tactics:

1. Remain objective
2. Avoid jargon
3. State questions in the positive
4. Ask 1 question at a time
5. Only include questions that you can act on

For more details, check out our article on how to compose survey questions.

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